Is today. We’ve started FantasyCube.com, not coincidentally on NFL’s 2012 Draft Day. I’m tentative to say the words “launch” or “soft launch”, as all that has been done so far is a WordPress install, selecting a basic off-the-shelf theme and opening a few social accounts. So instead, I’ve settled on the word “start”. Starting is often the hardest part. There are lots of reasons not to start: Who will read these posts? (at this point, no one, not even Googlebot) What if our writing is terrible? (it probably is, we have no journalism degrees) How do I handle negative comments?