Is today. We’ve started FantasyCube.com, not coincidentally on NFL’s 2012 Draft Day. I’m tentative to say the words “launch” or “soft launch”, as all that has been done so far is a WordPress install, selecting a basic off-the-shelf theme and opening a few social accounts. So instead, I’ve settled on the word “start”. Starting is often the hardest part.

There are lots of reasons not to start:
Who will read these posts? (at this point, no one, not even Googlebot)
What if our writing is terrible? (it probably is, we have no journalism degrees)
How do I handle negative comments? (the Internet is full of trolls, just keep writing)
What if I run out of things to write about? (we won’t, the NFL is a soap opera for men)

Not to mention social pressures and the inevitible questions:
What will my friend’s think?
How will it make money?
Where do you find the time?

So we’ve taken all that into consideration, and decided to start writing.